A Lot of traffic. But no lead, no conversion.
That’s because you are wasting your money and time without targeting an audience that is interested in your goods or service.
This ends up drawing viewers across the spectrum. They land up in your page and leave, draining tons of your ad revenues.
Generating leads first requires reaching out to an audience that is looking for your offer.
Now, the question is, what do we mean by the target audience and how to find them.
Let’s dive into the matter.
A target audience means the prospective buyers or just the prospects that are searching something that you are selling. Once you reach out to the audience, you have to pitch in such a way that they become interested in your offer and start sending queries to you. This is what is called inbound leads.
The trend of generating inbound leads is very popular among the marketers for quite some time. Different marketers employ different inbound marketing strategies for creating an effective sales funnel. You can still send your offer via email marketing using typically a push sale trick. But there is a high probability of bounce, once the buyers find the age old tact of push sale.
And there comes the utility of inbound leads. You create content or showcase the useful info on your product or service. Your audience will be lured.
An icing on the cake would be like offering a solution to a problem that is in close proximity to your niche. This gradually creates a bonding between you and your prospects.
Sales are a matter of trust and selling requires definite strategy.
For example, if you are selling beauty products, your target audience must be the women and the age group of over 18 years with a fair monthly income.
In short, you have to ensure that the target audience must identify with your stuff. If you ended up in the wrong target market, you might get a huge traffic but it would not fetch you desired leads.
How does that make sense?
But that couldn’t help you to generate income. Because, everyone on social media is not in dire need that you are selling or marketing for.
So what do you have to do?
You have to analyse social media activity to get the niche. This could involve analysing user engagement [comments, shares, like etc.] over social media on a particular niche (in this case your niche).
For instance, if you are producing content to get traffic, it may reach many including those who are searching for consultancy or services on SEO. An unplanned or random campaign of your content may invite casual onlookers failing your outreach. An informed decision on where and how to promote your content could bring in prospects that could turn into your customers.
Once you identify your target audience, it’s rather easy to line up your marketing strategy. There are numerous channels where you can promote your content to draw them to your offers.
You have to understand your target audience better. It’s like a game! Consumer behaviour is one of the most elusive things to the marketers.
How they communicate, how they behave, what their hobbies are, what difficulties and troubles they are going through, you should address everything.
And you have to have a clear idea, how your brand can help the target audience in a unique way.
Find it and communicate with the audience in a convenient way. That may surely help you create sort of branding for your business.
Keep in mind and avoid what your customer doesn’t like.
There must be an ‘opt out‘ provision in your every marketing campaign. One simple step can make you reliable to your target audience.
Different people have different needs and different choices.
A single content can’t suit all. Customized marketing strategy can make every single customer feel special. Don’t bother your target audience with generic items.
Content is the King.
Content is everywhere. So, you have to find a way to represent yours in a different style which becomes most useful to your probable customer.
Now, choosing a topic for creating content is the most vital part of the whole process. In this intensive search process of the target audience,
You must have done with your keyword research. And you have to now pen down the content with the help of these keywords. First, try to give an overall idea about the topic. If you find interest among the viewers, receive queries, put some second layer of information to push them to take the final decision.
And once the decision is made, introduce functions, benefits of your product or service to make the sale happen.
You have now achieved your goal. But don’t forget to freshen up post sale relationships. Because if you maintain a good relationship with your customer even after purchase, may he/she decide to go for a second buy.
If your service or product can achieve customer satisfaction, it will strengthen your reputation and will bring in fresh prospects.